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What’s working in SEO, right now.

Google updates, AI engine changes, real case studies, and short playbooks. Written every week by operators on live startups. No retainer takes. No filler.

Latest
Apr 26, 2026 · Technical · 9 min

What Googlebot, GPTBot, and ClaudeBot Actually See on Your Site in 2026

Three crawlers, three very different views of the same page. We logged a month of requests across small sites and mapped exactly what each one renders, ignores, and cites.

Read the full piece →
Archive · 757 postsPage 4 of 64
  1. 038May 10, 2026
    PostHog Insights for Solo Founders
    Master PostHog Insights as a solo founder. Clone templates, track user behavior, and ship data-driven decisions in minutes without hiring analysts.
    Guide
  2. 039May 10, 2026
    What Are Keywords and How to Pick Them
    Learn what keywords are and how to pick them for SEO. Step-by-step guide for founders to find, validate, and rank for the right search terms.
    Guide
  3. 040May 9, 2026
    The Difference Between SEO, SEM, and AEO
    Understand SEO, SEM, and AEO: three distinct strategies for founder visibility. Learn which fits your stage and how to ship organic growth without agency bloat.
    Guide
  4. 041May 9, 2026
    How to Set Up PostHog Heatmaps on Your Landing Pages
    Step-by-step guide to set up PostHog heatmaps on landing pages. Track clicks, scrolls, and user behavior in minutes. No code required.
    Guide
  5. 042May 9, 2026
    PostHog Cohorts for Organic Visitors
    Learn how to set up PostHog cohorts to segment organic visitors by intent and behavior. Step-by-step guide for founders tracking SEO performance.
    Guide
  6. 043May 9, 2026
    How to Use PostHog Funnels to Improve SEO Conversion
    Learn how to set up PostHog funnels to track SEO visitor drop-off, identify conversion bottlenecks, and fix the leaks killing your organic traffic.
    Guide
  7. 044May 9, 2026
    PostHog Session Replay: The SEO Insight Founders Miss
    Learn how PostHog Session Replay reveals organic visitor behavior, content gaps, and UX issues killing your SEO. Step-by-step setup for founders.
    Guide
  8. 045May 9, 2026
    PostHog vs. GA4 for SEO: Which Should Founders Use
    Compare PostHog and GA4 for SEO tracking. Learn which tool founders should use, when to run both, and how to set up tracking that actually drives organic visibility.
    Guide
  9. 046May 9, 2026
    What Is Topical Authority and How to Build It
    Learn what topical authority is and how to build it in 90 days. Step-by-step guide with practical tactics for founders shipping organic visibility.
    Guide
  10. 047May 8, 2026
    GA4 for AEO: The Custom Dimensions to Add
    Track AI referral traffic in GA4. Custom dimensions for AEO: source, model, query, intent. Step-by-step setup guide for founders optimizing for ChatGPT and Perplexity.
    Guide
  11. 048May 8, 2026
    GA4 Privacy Settings: What Founders Should Configure
    Step-by-step guide to GA4 privacy settings for founders. Keep data compliant, avoid fines, and maintain SEO tracking. Setup in minutes.
    Guide
  12. 049May 8, 2026
    How to Set Up PostHog for a SaaS Founder
    Step-by-step PostHog setup for SaaS founders. Install, configure events, and track user behavior in under 30 minutes. No fluff, just results.
    Guide
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