← Back to home
● Insights · Weekly notes for founders

What’s working in SEO, right now.

Google updates, AI engine changes, real case studies, and short playbooks. Written every week by operators on live startups. No retainer takes. No filler.

Latest
Apr 26, 2026 · Technical · 9 min

What Googlebot, GPTBot, and ClaudeBot Actually See on Your Site in 2026

Three crawlers, three very different views of the same page. We logged a month of requests across small sites and mapped exactly what each one renders, ignores, and cites.

Read the full piece →
Archive · 757 postsPage 3 of 64
  1. 026May 12, 2026
    What Is a Featured Snippet in 2026?
    Featured snippets in 2026: definition, types, AI Overview overlap, and how to win position zero. Step-by-step optimization guide for founders.
    Guide
  2. 027May 11, 2026
    How to Optimize Open Graph Tags for AI Sharing
    Master Open Graph tags for AI sharing. Step-by-step guide to optimize OG tags for ChatGPT, Perplexity, and AI search engines.
    Guide
  3. 028May 11, 2026
    How to Track AI Referral Traffic in PostHog
    Step-by-step guide to setting up UTM parameters and events in PostHog to capture ChatGPT, Claude, and Perplexity referral traffic. Track AI-driven visitors.
    Guide
  4. 029May 11, 2026
    Meta Pixel Setup for SEO Tracking
    Master Meta Pixel setup to track organic traffic events. Step-by-step guide for founders capturing SEO performance data beyond pageviews.
    Guide
  5. 030May 11, 2026
    Meta Tags vs. Open Graph: A Founder Cheat Sheet
    Learn the difference between meta tags and Open Graph tags. Step-by-step setup guide for founders who need SEO visibility and social sharing wins fast.
    Guide
  6. 031May 11, 2026
    Meta Title Tag Length in 2026: What Actually Works
    Stop guessing. Here's exactly how long your title tags should be in 2026 to rank and get clicks. Data, pixel counts, and the one mistake founders make.
    Guide
  7. 032May 11, 2026
    PostHog Self-Hosted vs. Cloud: Which to Pick
    PostHog self-hosted or cloud? Compare costs, control, infrastructure, and scaling. Decision guide for founders picking the right analytics stack.
    Guide
  8. 033May 11, 2026
    PostHog for Shopify Founders: Setup and First Funnels
    Step-by-step guide to install PostHog on Shopify, track customer journeys, and build conversion funnels. Setup in minutes. Concrete examples included.
    Guide
  9. 034May 10, 2026
    How to Connect PostHog With Google Search Console
    Connect PostHog to Google Search Console in minutes. Import GSC query data, track search performance, and build custom dashboards. Step-by-step guide for founders.
    Guide
  10. 035May 10, 2026
    How to Set Up PostHog Surveys for Organic Visitors
    Step-by-step guide to set up PostHog surveys for organic visitors. Capture intent, build feedback loops, and validate product-market fit in minutes.
    Guide
  11. 036May 10, 2026
    PostHog Dashboards for Weekly SEO Reviews
    Build a weekly SEO dashboard in PostHog. Track organic traffic, rankings, CTR, and conversions. Step-by-step guide for founders who ship.
    Guide
  12. 037May 10, 2026
    PostHog Feature Flags for SEO Experiments
    Use PostHog feature flags to safely A/B test on-page SEO changes. Step-by-step guide for founders running keyword experiments without breaking production.
    Guide
Free weekly newsletter

One short email every Sunday.

What is working in SEO right now, in plain English. Free. Unsubscribe anytime.

Subscribe on Substack →