A short shelf, carefully chosen.
Twenty-three books on marketing, SEO, copywriting, and growth that we use ourselves. Every title earns its place. No pop-business fluff. No one-idea books padded to 300 pages.
$100M Offers
The bible of offer creation. Rewires how you think about value, pricing, and conversion. A must-read for any founder charging money.
$100M Leads
The follow-up. Four lead-getting channels explained at a level of detail no other marketing book matches.
Building a StoryBrand
Make the customer the hero and your product the guide. Read this before writing your next landing page.
Influence
Six rules of persuasion behind every high-converting piece of marketing ever written. Read once, reread every year.
Made to Stick
Why some ideas stick and others fade. The SUCCESs framework is the most useful tool for writing copy people remember.
The 1-Page Marketing Plan
A 9-box template that replaces the 30-page marketing plans nobody reads. Made for solo founders.
This Is Marketing
Godin's take that marketing is about seeing and serving a specific group, not shouting at everyone.
Traction
Nineteen ways to get customers. Helps you decide whether SEO is the main move, a side bet, or a distraction for your stage.
Hooked
Trigger, action, reward, investment. Explains why the stickiest products feel impossible to put down.
Ogilvy on Advertising
Forty years old and still better than 95 percent of modern marketing books. Ogilvy's obsession with research-driven copy is the foundation.
Positioning
The original positioning book. Forty years in, still the clearest explanation of how to own one word in a crowded market.
Contagious
Why things spread: Social Currency, Triggers, Emotion, Public, Practical Value, Stories.
Product-Led SEO
Build SEO into your product, not bolted on. The clearest book for technical founders treating SEO as a product investment.
The Art of SEO
The most complete SEO reference in print. Use it as a lookup manual, not a cover-to-cover read.
Everybody Writes
The style guide for modern content marketing. Practical rules for writing web copy that does not suck.
The Copywriter's Handbook
The copywriting reference. Forty years of direct-response wisdom in one book. Every founder should read this once.
Epic Content Marketing
The playbook for building a content asset that compounds. Pulizzi founded the Content Marketing Institute. He wrote the manual.
Crossing the Chasm
The gap between early adopters and the mainstream, and how to cross it. Every B2B founder hits this wall.
$100M Money Models
The third in Hormozi's series. Pricing and offer design at the portfolio level. If $100M Offers was the why, this is the how across a whole business.
DotCom Secrets
The opening of Brunson's trilogy. Sales funnel design from a founder who has tested every variation. The starting point for direct-response on the web.
Expert Secrets
Brunson on building an audience that listens and buys. The most general of the trilogy. Read first if you only read one.
Traffic Secrets
How to find your buyers on each major channel. Practical by-channel playbooks, not abstract advice.
Buy Back Your Time
Why founders stay stuck doing the wrong work. A clear plan for hiring help and reclaiming hours. Read at your first capacity wall.
Reading is good. Shipping is better.
When you are ready to put any of this into practice, Seoable gives you the domain check-up, the keyword roadmap, 100 ready-to-publish blog posts, and the Claude skills pack. One-time $99.