§ Dispatches
Field Notes / Weekly Since 2025
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Algorithm updates, AI engine changes, case studies, and playbooks. Filed weekly by operators working on live startups. No retainer takes, no listicles, no filler.
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7 dispatches
- 002Apr 4, 2026AEOPerplexity Now Cites Schema-Marked Pages 3× MoreStructured data directly impacts AI citation rates. Here is the minimum viable schema package to install this week.
- 003Apr 1, 2026Case StudySolo Founder Hits 50K Organic/mo in Four Months100 AI blog posts plus a blueprint implementation, broken down post by post. The exact timeline and what actually moved the needle.
- 004Mar 28, 2026AEOChatGPT Browse Mode Rewrites Product RecommendationsIf you are not in the first three results, ChatGPT will not find you. Here is the fix founders are shipping this week.
- 005Mar 21, 2026TechnicalThe Hidden Cost of Client-Side Rendering in 2026Why even modern JavaScript frameworks still lose to static rendering for discovery. The data, the cost, and the fix.
- 006Mar 14, 2026Case StudyYour Alternatives Page Is Your Highest-Converting AssetWhy the humble 'X alternatives' page outperforms every other content type for founder SaaS — plus the template.
- 007Mar 7, 2026AEOThe AEO Playbook: Getting Cited by Claude, ChatGPT, and GeminiThe five-step playbook for getting your startup into AI answers. Works even for domains with zero existing authority.
- 008Feb 28, 2026TechnicalProgrammatic SEO for Startups: A 30-Day PlaybookHow to ship 1,000 SEO pages in 30 days without wrecking your site. The exact stack, the pitfalls, and the expected results.
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