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Summer 2021Consumer

Warpfy

Building Shein of Home: tech-driven, design-mfr Home Lifestyle Brand

Seoable for Warpfy

If you are part of Warpfy (or you are a YC founder who looks at Warpfy and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.

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About Warpfy

The Fine Living Company (Warpfy) is on a mission to revolutionize the $800B home and kitchen market, building a tech-enabled cross-border Home Lifestyle brand from India—think Shein for Home or Williams Sonoma. Our Design-to-Manufacture-to-Consumer model cuts out the middlemen, delivering high-quality products directly to consumers (D2C), through marketplaces, and via our proprietary B2B channel, The India Wholesale Company). With a fragmented market where 70% is dominated by single-store boutiques and online penetration is just 20%, Home and Kitchen segment is ripe for disruption. India’s share of products has been minimal due to 60%+ value inflation from intermediaries. We’re changing that. Our full-stack approach: AI Copilot-driven product design, ERP for multi-channel distribution & manufacturer retention, and optimized supply chain—offers unparalleled speed & value.

Quick facts

YC Batch
Summer 2021
Founded
2021
Headquarters
Singapore, Singapore
Team size
3
Industry
Consumer • Consumer -> Home and Personal
Tags
artificial-intelligence, marketplace, e-commerce, retail
Website
warpfy.com
Profiles
LinkedIn

Founders

Deepak Garg
Founder
I am an entrepreneurial business and technology executive, who loves to solve complex real-world problems. I believe in disruptive vision, inspirational people leadership, data-based approach, and love to roll up my slee…
Harris Cheng
Founder
Computer engineer who followed the traditional finance path (IB, PE)

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