
Upgraded
Upgraded helps retailers and carriers sell devices on subscription.
If you are part of Upgraded (or you are a YC founder who looks at Upgraded and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.
About Upgraded
Upgraded helps retailers and carriers sell devices on subscription. Subscribers pay monthly and can upgrade anytime. Smartphones, laptops, tablets and more. Creating and managing these programs involves lender integrations, residual value management and building great software — resellers don’t know how to do this. Upgraded provides the infrastructure to launch immediately, keep customers loyal and cut replacement cycles in half. Device financing is a $541B market globally. US carrier financing grew from $13B to $51B in the last four years. Upgraded partners include Apple, Dixons/Elkjøp, MediaMarkt and Vodafone. Upgraded was founded in 2016. Investors include Y Combinator and GRIL Ventures. Upgraded is led by CEO John Erik Metcalf and CTO Ziad Sawalha.
Quick facts
- YC Batch
- Summer 2016
- Founded
- 2016
- Headquarters
- San Francisco
- Team size
- 13
- Industry
- Consumer • Consumer -> Consumer Electronics
- Tags
- fintech, retail
- Website
- getupgraded.com
- Profiles
- LinkedIn · Twitter · Crunchbase
Founders
Why founders like Upgraded use Seoable
- Ship without an agency. Audit your site and queue 100 posts in one afternoon. No briefs to write, no calls to take.
- Drive it from Claude or Cursor. Seoable is MCP-first. Your assistant can run audits, queue posts, and pull reports without you opening a dashboard.
- Pay per piece, not per seat. Credits instead of monthly seats. Buy what you need, when you need it.
- SEO that includes AI engines. Our audits check what ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok already say about you, not just Google.