The Essential
E-commerce 2.0
If you are part of The Essential (or you are a YC founder who looks at The Essential and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.
About The Essential
The Essential is e-commerce 2.0. What we do We make and sell the single best version of all your essentials, at the best price possible. How we do it We're not an "everything store."We sell only the essentials, we're members-only and we only sell our own brand. We cut out the middlemen, the brands, the physical stores and the markups — to make products cost a lot less, all while paying the producer more. Why we do it To add meaning to people’s lives through products they use and love, made by people who know and care, with stories that matter, and means that are honest.
Quick facts
- YC Batch
- Winter 2017
- Founded
- 2018
- Headquarters
- San Francisco
- Team size
- 11
- Industry
- Consumer • Consumer
- Tags
- e-commerce, food-tech
- Website
- www.theessential.com
Founders
Why founders like The Essential use Seoable
- Ship without an agency. Audit your site and queue 100 posts in one afternoon. No briefs to write, no calls to take.
- Drive it from Claude or Cursor. Seoable is MCP-first. Your assistant can run audits, queue posts, and pull reports without you opening a dashboard.
- Pay per piece, not per seat. Credits instead of monthly seats. Buy what you need, when you need it.
- SEO that includes AI engines. Our audits check what ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok already say about you, not just Google.