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Winter 2015Consumer

Tab

Revolutionising the way travellers discover, plan and book a trip

Seoable for Tab

If you are part of Tab (or you are a YC founder who looks at Tab and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.

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About Tab

At Tab, we’re revolutionising the way travellers discover, plan and book a trip. The Guide lets travellers find and book anywhere — with helpful recommendations from friends & local experts, rather than bland listings with endless reviews. Planning your trip should be a joy, not a chore! We help people to travel responsibly, by booking direct instead of using traditional booking sites. Travellers get the best price and they help local businesses avoid unnecessary fees. Travel experts, content creators and the friends you always ask for recommendations can use The Guide to showcase their favourite places to stay and things to do. When you book one of their recommendations, you’ll get a discount from the business and they receive bonus credit to say thanks. The Tab platform gives independent tourism businesses the tools to improve their online presence, be discovered, take direct bookings — and also to take payments. Our payment platform is uniquely designed for tourism businesses, handling over 100 currencies natively, and every payment type securely and easily. As travel returns after a difficult period, it’s time for a fresh approach. That’s why we’re building a social commerce platform for tourism — helping to spread the benefits of tourism far and wide, and helping travellers make the most of their precious time abroad. We're headquartered in London, and backed by Y Combinator (the investors behind Airbnb, Dropbox and Stripe).

Quick facts

YC Batch
Winter 2015
Founded
2015
Headquarters
London, United Kingdom
Team size
9
Industry
Consumer • Consumer -> Travel, Leisure and Tourism
Tags
fintech, marketplace, travel
Website
www.tab.travel
Profiles
LinkedIn · Twitter · Crunchbase

Founders

Mark Datta
Founder/CEO
Mark worked in the finance industry, and at travel and fintech startups before founding Tab. He has an MBA from Harvard Business School.

Why founders like Tab use Seoable

  • Ship without an agency. Audit your site and queue 100 posts in one afternoon. No briefs to write, no calls to take.
  • Drive it from Claude or Cursor. Seoable is MCP-first. Your assistant can run audits, queue posts, and pull reports without you opening a dashboard.
  • Pay per piece, not per seat. Credits instead of monthly seats. Buy what you need, when you need it.
  • SEO that includes AI engines. Our audits check what ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok already say about you, not just Google.

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