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Fall 2024Consumer

HYBRD

The performance hub for modern athletes

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About HYBRD

HYBRD is the performance hub for modern athletes. It brings all your training data together by integrating with top wearables and uses AI to make tracking weightlifting easy. This allows athletes to fully understand their training load, track holistic progress over time, and compete with friends in fresh, exciting ways. Existing products tend to focus on only one type of exercise (either cardio or strength), leaving hybrid athletes juggling disconnected tools. As hybrid athletes themselves the founders found this frustrating and set out to build the unified approach they needed for their training. Three of HYBRD’s founders previously worked at WHOOP, each leading teams across product, growth and analytics. Ruiters, the CTO, was a senior tech lead at AWS. In parallel, Mats was a member of the US national rowing team and Ben, Shoe and Ruiters have all completed Ironman 70.3s.

Quick facts

YC Batch
Fall 2024
Founded
2024
Headquarters
Boston
Team size
5
Industry
Consumer • Consumer
Tags
consumer, fitness, social, digital-health, ai
Website
www.hybrd.com
Profiles
LinkedIn · Twitter · Crunchbase

Founders

Ben Katz
Founder
Co-Founder & CEO of HYBRD. Previously led the growth product team at WHOOP and the fitness app portfolio at Appex. In my free time I train as a hybrid athlete, having completed a 50k ultramarathon, an Ironman 70.3, and a…
Matt Ruiters
Founder
🇿🇦 Co-Founder & CTO @ HYBRD, the performance hub for modern athletes. Exercise and cooking keep me sane. Loved playing rugby, but since my shoulders gave out, I've gotten into triathlon and surfing. Previously was a…
Caroline "Shoe" Shoemaker
Founder
Shoe has had years of experience in the fitness tech space, first at WHOOP building their analytics team, then at Appex, a mobile app roll-up company responsible for 1/2 the portfolio. Now she's focused on building HYBRD…
Mats Terwiesch
Founder
At HYBRD, I’m focused on core product and sport science. I previously was an early employee and product manager at WHOOP, where I launched the Strength Trainer feature and expanded free trials internationally. I also…

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