← Back to home
● Insights · Weekly notes for founders

What’s working in SEO, right now.

Google updates, AI engine changes, real case studies, and short playbooks. Written every week by operators on live startups. No retainer takes. No filler.

Latest
Apr 26, 2026 · Technical · 9 min

What Googlebot, GPTBot, and ClaudeBot Actually See on Your Site in 2026

Three crawlers, three very different views of the same page. We logged a month of requests across small sites and mapped exactly what each one renders, ignores, and cites.

Read the full piece →
Archive · 757 postsPage 58 of 64
  1. 686Mar 8, 2026
    Title Tag Rewrites That Move Rankings in Under 48 Hours
    Learn how to rewrite title tags strategically to move SERP rankings fast. Step-by-step playbook for founders who need quick wins, not quarterly plans.
    Guide
  2. 687Mar 8, 2026
    How to Turn a Free Tool Into an Organic Traffic Machine
    Learn the free-tool SEO flywheel: keyword research, content creation, and AI optimization to drive organic traffic without agency costs.
    Guide
  3. 688Mar 8, 2026
    Why Most Founders Pick the Wrong CMS for SEO
    Founders choose CMS platforms without understanding SEO friction. Learn which CMS wins for organic visibility and how to avoid costly migrations.
    Guide
  4. 689Mar 8, 2026
    Why Your Sitemap Is Probably Hurting You
    Four sitemap defaults founders ship with that confuse Google. How to clean them up in minutes and actually get indexed faster.
    Guide
  5. 690Mar 7, 2026
    How a 10-Minute Daily SEO Habit Can Replace an Agency
    Build a daily 10-minute SEO ritual that replaces agency work. Step-by-step guide for founders to audit, optimize, and rank without retainers.
    Guide
  6. 691Mar 7, 2026
    The 80/20 Rule of Blog Post Editing
    Master the 20% of editing moves that make 80% of quality difference. Step-by-step guide for founders who ship fast and need results.
    Guide
  7. 692Mar 7, 2026
    The 90-Day Plan for Your First Organic Customer
    Ship your first organic customer in 90 days. Step-by-step SEO plan for founders: audit, keywords, content, and measurable growth—no agency needed.
    Guide
  8. 693Mar 7, 2026
    How to Write a Hero Headline That Ranks and Converts
    Learn to craft hero headlines that rank in search and convert visitors. Step-by-step guide with templates, formulas, and real examples for founders.
    Guide
  9. 694Mar 7, 2026
    How to Turn a Landing Page Into a Pillar Post
    Transform your landing page into an SEO pillar post. Step-by-step guide to expand, restructure, and link for organic traffic and authority.
    Guide
  10. 695Mar 7, 2026
    Using Claude 4.7 to Generate SEO Content That Doesn't Read Like AI
    Master Claude 4.7 prompting for SEO content that ranks and reads human. Step-by-step workflow for founders shipping fast without agency budgets.
    Guide
  11. 696Mar 7, 2026
    Why Founders Should Stop Chasing Domain Authority Scores
    Domain Authority is a vendor metric, not a Google signal. Learn what actually moves the needle for founder SEO and what to track instead.
    Guide
  12. 697Mar 7, 2026
    Why Opus 4.7 Loves Schema More Than ChatGPT Does
    Opus 4.7 enforces structured data with precision ChatGPT lacks. Learn which schema signals rank highest and how to optimize for AI engines.
    Guide
Free weekly newsletter

One short email every Sunday.

What is working in SEO right now, in plain English. Free. Unsubscribe anytime.

Subscribe on Substack →