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What’s working in SEO, right now.

Google updates, AI engine changes, real case studies, and short playbooks. Written every week by operators on live startups. No retainer takes. No filler.

Latest
Apr 26, 2026 · Technical · 9 min

What Googlebot, GPTBot, and ClaudeBot Actually See on Your Site in 2026

Three crawlers, three very different views of the same page. We logged a month of requests across small sites and mapped exactly what each one renders, ignores, and cites.

Read the full piece →
Archive · 757 postsPage 51 of 64
  1. 602Mar 18, 2026
    Robots.txt Patterns Every Founder Should Know
    Five robots.txt patterns that solve crawl issues. Step-by-step guide for founders shipping SEO-ready sites without agency help.
    Guide
  2. 603Mar 17, 2026
    The 3-Step Process for Recovering From a Traffic Drop
    Diagnose and fix traffic drops fast. The triage process that finds root causes in order of impact. Technical founders get results in hours, not weeks.
    Guide
  3. 604Mar 17, 2026
    How to Use Opus 4.7 to Find Content Gaps Across a Niche
    Step-by-step guide to using Claude Opus 4.7 to uncover content gaps competitors missed. Find ranking opportunities in 60 minutes.
    Guide
  4. 605Mar 17, 2026
    How to Use Reddit to Find Topic Ideas Founders Actually Care About
    Mine Reddit for ranking-worthy topic ideas founders actually care about. Step-by-step guide with tools, workflows, and real examples for indie hackers.
    Guide
  5. 606Mar 17, 2026
    JSON-LD vs. Microdata: Which Should Founders Use
    Compare JSON-LD vs. Microdata for structured data. Learn which format founders should use for better SEO, easier implementation, and faster ranking.
    Guide
  6. 607Mar 17, 2026
    Meta Description Rewrites: The SEO Task Every Founder Can DIY
    Learn how to rewrite meta descriptions that lift CTR. Step-by-step guide with templates for founders shipping fast.
    Guide
  7. 608Mar 17, 2026
    Newsletter SEO: Getting Your Substack to Rank in Google
    Master newsletter SEO for Substack. Fix indexing, schema, and linking issues to rank in Google. Step-by-step guide for founders.
    Guide
  8. 609Mar 17, 2026
    One-Time SEO Audits vs. Ongoing Retainers: The Honest Breakdown
    Compare one-time SEO audits and ongoing retainers. See costs, timelines, and ROI side-by-side. Pick the model that fits your stage and budget.
    Guide
  9. 610Mar 17, 2026
    The Sitemap.xml Deep Dive for Solo Founders
    Learn every line of sitemap.xml and how to configure it right. Technical guide for founders shipping SEO-ready products.
    Guide
  10. 611Mar 17, 2026
    Why Most Founders Pick the Wrong Anchor Text
    Five anchor text mistakes founders make on internal links—and how to fix them in an afternoon. Step-by-step guide to boost SEO without agencies.
    Guide
  11. 612Mar 16, 2026
    The 5 Signs Your Content Is About to Decay
    Spot content decay early in Google Search Console. Learn the 5 warning signals and fix each in 30 minutes with our founder-focused playbook.
    Guide
  12. 613Mar 16, 2026
    Anatomy of a Top-Performing Founder Blog Post
    Reverse-engineer high-performing founder blog posts. Structure, intent, and copy patterns any founder can copy to rank and convert.
    Guide
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