← Back to home
● Insights · Weekly notes for founders

What’s working in SEO, right now.

Google updates, AI engine changes, real case studies, and short playbooks. Written every week by operators on live startups. No retainer takes. No filler.

Latest
Apr 26, 2026 · Technical · 9 min

What Googlebot, GPTBot, and ClaudeBot Actually See on Your Site in 2026

Three crawlers, three very different views of the same page. We logged a month of requests across small sites and mapped exactly what each one renders, ignores, and cites.

Read the full piece →
Archive · 757 postsPage 39 of 64
  1. 458Apr 3, 2026
    The Founder's Guide to Finding Hidden Keyword Opportunities
    Three free workflows to find low-competition keywords competitors missed. Actionable keyword research for founders shipping without agency budgets.
    Guide
  2. 459Apr 3, 2026
    How to Build a Trust-Heavy About Page That Lifts Rankings
    Build an About page that ranks and converts. Step-by-step guide to trust signals, schema, and copy that founders actually need.
    Guide
  3. 460Apr 3, 2026
    Why ChatGPT 5.5 Now Ignores Thin Content
    ChatGPT 5.5 skips thin content entirely. Learn the 6 signals that trigger invisibility and how to fix them in minutes.
    Guide
  4. 461Apr 3, 2026
    Why Founders Should Care About Their Author Page
    Author pages drive trust signals and brand search visibility. Learn why founders need them and how to build one that ranks.
    Guide
  5. 462Apr 3, 2026
    Why Most Founders Underestimate the Power of FAQs
    FAQs aren't filler. They're AI-citation magnets that drive rankings, conversions, and founder credibility. Here's why you're sleeping on them.
    Guide
  6. 463Apr 2, 2026
    The 3 Words Every Founder's Homepage Needs
    Master the 3 keyword categories your founder homepage must signal. Placement rules, examples, and the SEO framework that gets founders organic visibility.
    Guide
  7. 464Apr 2, 2026
    How to Audit Your Site for AI-Friendliness in 30 Minutes
    Learn to audit your site for AI-friendliness in 30 minutes. Check markup, citations, and parseability. Step-by-step guide for founders.
    Guide
  8. 465Apr 2, 2026
    ChatGPT 5.5 for Founders: A Daily SEO Workflow
    Master SEO in one hour daily with ChatGPT 5.5. Step-by-step workflow for founders: audits, keyword research, content briefs, and optimization. No agency needed.
    Guide
  9. 466Apr 2, 2026
    Email Newsletter to Blog Pipeline: Content Reuse for Indie Hackers
    Stop writing twice. Convert newsletter issues into SEO-optimized blog posts. Step-by-step guide for indie hackers and founders.
    Guide
  10. 467Apr 2, 2026
    FAQ Pages That Win AI Citations: Structure and Schema
    Build FAQ pages that get cited by Claude, ChatGPT, and Perplexity. Exact schema snippets, structure templates, and step-by-step implementation guide.
    Guide
  11. 468Apr 2, 2026
    How to Audit a Notion Site for SEO
    Step-by-step guide to audit your Notion site for SEO gaps before launch. Check indexing, metadata, performance, and fix critical issues in under an hour.
    Guide
  12. 469Apr 2, 2026
    How to Track Your SEO Wins Without a Dashboard Tool
    Build a free SEO tracking spreadsheet in one tab with five metrics that matter. No paid tools. No dashboards. Just the data founders actually need.
    Guide
Free weekly newsletter

One short email every Sunday.

What is working in SEO right now, in plain English. Free. Unsubscribe anytime.

Subscribe on Substack →