TrueNorth
TrueNorth gives truckers a single place to manage their business.
If you are part of TrueNorth (or you are a YC founder who looks at TrueNorth and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.
About TrueNorth
Traditional trucking companies still run on paper, emails, phone calls, and snail mail. They’re inefficient and bloated. The pressure of low margins suffocates the truckers who actually do the work. Our software cuts out the inefficiencies, and we pass the savings through to our truckers. Instead of paper-pushers and endless phone calls, they get an end-to-end solution: customer management, load coordination, automated invoicing, and instant payments. A single place to manage their business. A blog post that goes deeper into why we started this company: https://medium.com/@jinstedge/truenorth-b42437f1dc03 We're a team of over 60, and proud to say the *majority* of us are female or non-binary. We come from a wide range of backgrounds. We don't just value diversity, we cherish it. And we mean it.
Quick facts
- YC Batch
- Winter 2020
- Founded
- 2019
- Headquarters
- San Francisco
- Team size
- 60
- Industry
- B2B • B2B -> Supply Chain and Logistics
- Tags
- fintech, saas, logistics
- Website
- www.truenorthfleet.com
Founders
Why founders like TrueNorth use Seoable
- Ship without an agency. Audit your site and queue 100 posts in one afternoon. No briefs to write, no calls to take.
- Drive it from Claude or Cursor. Seoable is MCP-first. Your assistant can run audits, queue posts, and pull reports without you opening a dashboard.
- Pay per piece, not per seat. Credits instead of monthly seats. Buy what you need, when you need it.
- SEO that includes AI engines. Our audits check what ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok already say about you, not just Google.