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Winter 2020Real Estate and Construction

Tough Commerce

Shopify for construction.

Seoable for Tough Commerce

If you are part of Tough Commerce (or you are a YC founder who looks at Tough Commerce and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.

Run a free audit →See pricing

About Tough Commerce

Tough Commerce is the only white-label commerce platform tailored for industry-specific workflows and enable merchants, suppliers, producers and manufacturers to digitize their processes. Behind the scenes, we provides order management, location management, pricing management, dispatching, logistics, messaging, e-ticketing, invoicing, customer portal, AR automation, payment, payouts and real-time delivery capabilities through driver app. With financial and operational ERP integrations, our technology can operate stand-alone or seamlessly alongside deeply integrated products.

Quick facts

YC Batch
Winter 2020
Founded
2017
Headquarters
Toronto, Canada
Team size
21
Industry
Real Estate and Construction • Real Estate and Construction -> Construction
Tags
b2b, e-commerce
Website
www.toughcommerce.com
Profiles
LinkedIn · GitHub

Founders

Jordan Latourelle
Founder
Jordan is the founder and vice-chair of Tough Commerce (YC W20) and now the Founder and CEO at StrongForce AI. ‍

Why founders like Tough Commerce use Seoable

  • Ship without an agency. Audit your site and queue 100 posts in one afternoon. No briefs to write, no calls to take.
  • Drive it from Claude or Cursor. Seoable is MCP-first. Your assistant can run audits, queue posts, and pull reports without you opening a dashboard.
  • Pay per piece, not per seat. Credits instead of monthly seats. Buy what you need, when you need it.
  • SEO that includes AI engines. Our audits check what ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok already say about you, not just Google.

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