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Summer 2023B2B

Subsets

AI-driven Retention Automation for subscription media businesses.

Seoable for Subsets

If you are part of Subsets (or you are a YC founder who looks at Subsets and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.

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About Subsets

Subsets is the leading AI-driven retention experimentation and automation platform purpose-built for commercial teams in subscription businesses. Consumer subscription companies like Daily Mail and TuneIn use Subsets to predict churn, experiment with retention strategies, and confidently automate what works to drive engagement and retention. Launched out of Y Combinator’s 2023 Summer batch in San Francisco, Subsets is building the AI-driven retention platform for subscription businesses focused on sustainable growth and profitability.

Quick facts

YC Batch
Summer 2023
Founded
2023
Headquarters
Copenhagen, Denmark
Team size
7
Industry
B2B • B2B -> Analytics
Tags
artificial-intelligence, machine-learning, b2b, enterprise-software
Website
www.subsets.com
Profiles
LinkedIn

Founders

Martin Johnsen
Founder
Martin is the co-founder and CEO of Subsets (S23). Previously worked in management consulting helping large organizations scale AI initiatives across different business functions and industries. Holds an MSc in Mathemati…
Oliver Brandt
Founder
Oliver is the co-founder and CTO of Subsets.com (S23). Previously worked as an ML engineer at DSV (the world 3rd largest transport and logistics company) leading the development of their MLOps platform and building produ…
Nikolai Skelbo
Founder
Co-Founder @ Subsets.

Why founders like Subsets use Seoable

  • Ship without an agency. Audit your site and queue 100 posts in one afternoon. No briefs to write, no calls to take.
  • Drive it from Claude or Cursor. Seoable is MCP-first. Your assistant can run audits, queue posts, and pull reports without you opening a dashboard.
  • Pay per piece, not per seat. Credits instead of monthly seats. Buy what you need, when you need it.
  • SEO that includes AI engines. Our audits check what ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok already say about you, not just Google.

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