
Oway
The First AI Infrastructure Layer for America’s Empty Truck Space
If you are part of Oway (or you are a YC founder who looks at Oway and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.
About Oway
Oway is an AI-driven marketplace that turns America’s empty truck space into a new category of freight shipping. Every year 50% of U.S. truck space goes unused, a $100B+ inefficiency. Oway uses AI to automatically price, match, and sell that space in real time, giving businesses freight shipping that is dramatically faster and cheaper than traditional options. We're building the largest decentralized network of America’s empty truck space - a transparent infrastructure layer any shipper, broker, or carrier can plug into. For shippers, this means freight costs that are up to 50% lower than traditional LTL (shipments from 1 to 12 pallets), along with faster delivery windows because freight moves directly from dock to dock without the slow handoffs, warehouses, or cross-docking infrastructure that LTL depends on. For carriers, Oway’s integration can increase annual revenues by up to 30% with minimal impact on existing schedules. They simply earn more by monetizing space that would have gone unused. Our mission is to transform empty truck space into an asset that strengthens U.S. competitiveness. By lowering the cost of goods sold, we help businesses grow. By improving carrier margins, we make trucking more sustainable. And by digitizing and decentralizing freight, we are laying the foundation for a resilient, transparent logistics layer that can support America’s reindustrialization in the decades ahead. Oway makes freight shipping as simple as ridesharing - click a button, book a truck, and move goods at the true cost of available capacity.
Quick facts
- YC Batch
- Summer 2024
- Founded
- 2023
- Headquarters
- San Francisco
- Team size
- 12
- Industry
- B2B • B2B -> Supply Chain and Logistics
- Tags
- machine-learning, marketplace, b2b, ridesharing, logistics
- Website
- www.shipoway.com
- Profiles
- LinkedIn · Twitter · Crunchbase
Founders
Why founders like Oway use Seoable
- Ship without an agency. Audit your site and queue 100 posts in one afternoon. No briefs to write, no calls to take.
- Drive it from Claude or Cursor. Seoable is MCP-first. Your assistant can run audits, queue posts, and pull reports without you opening a dashboard.
- Pay per piece, not per seat. Credits instead of monthly seats. Buy what you need, when you need it.
- SEO that includes AI engines. Our audits check what ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok already say about you, not just Google.