MarketForce
The SuperApp for neighbourhood merchants in Africa.
If you are part of MarketForce (or you are a YC founder who looks at MarketForce and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.
About MarketForce
MarketForce empowers neighbourhood merchants in Africa to source, order and pay for inventory digitally and conveniently, access a banking wallet with credit facilities, collect digital payments and earn extra income by offering agency baking services and reselling digital financial services such as airtime, electricity tokens and bill payments in their communities. Incorporated in 2019, MarketForce is a fast-growing company running an asset-light business model and is currently operational in 5 markets in Sub-Saharan Africa, with over 200,000 merchants and 180 consumer brands trading on the platform.
Quick facts
- YC Batch
- Summer 2020
- Founded
- 2019
- Headquarters
- Nairobi, Kenya
- Team size
- 400
- Industry
- B2B • B2B -> Retail
- Tags
- fintech, marketplace, b2b
- Website
- marketforce.io
- Profiles
- LinkedIn · Twitter · Crunchbase
Founders
Why founders like MarketForce use Seoable
- Ship without an agency. Audit your site and queue 100 posts in one afternoon. No briefs to write, no calls to take.
- Drive it from Claude or Cursor. Seoable is MCP-first. Your assistant can run audits, queue posts, and pull reports without you opening a dashboard.
- Pay per piece, not per seat. Credits instead of monthly seats. Buy what you need, when you need it.
- SEO that includes AI engines. Our audits check what ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok already say about you, not just Google.