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Fall 2025B2B

Lua Global Inc

Self-Serve AI powered Sales, Support & Booking Agents

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If you are part of Lua Global Inc (or you are a YC founder who looks at Lua Global Inc and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.

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About Lua Global Inc

Lua is putting the power of AI into the hands of SMBs globally. Lua enables any businesses to launch AI powered sales, support and booking agents in minutes. Our agents seamlessly integrate into a partner’s existing systems and can be distributed across any channel in a couple of clicks (Web, App, Instagram, Messenger, WhatsApp, Email, Voice) - turning every conversation into a unified sales & support experience. Lua was founded by Lorcan O Cathain (CEO) and Stefan Kruger (CTO)- experienced founders who have spent 15 - 20 years each scaling technology companies across emerging markets. Lua has active customers in 7 countries and is integrated into some of the world’s largest revenue engines: Shopify, WooCommerce, Ordable, Nuitee, Square and more. Reach out if you want to talk about how our agents can support in: - Lowering CAC - Improving basket conversion rates / ARPU - Driving automated bookings - Improving NPS

Quick facts

YC Batch
Fall 2025
Founded
2025
Headquarters
London, United Kingdom
Team size
5
Industry
B2B • Unspecified
Tags
saas, b2b, retail-tech
Website
heylua.ai
Profiles
LinkedIn

Founders

Stefan Kruger
Founder
Stefan Kruger is the co founder and CTO of heylua.ai, a chat-first AI platform helping businesses become AI native in a couple of clicks. Before starting Lua, he was VP of Engineering at Paystack (acquired by Stripe), wh…
Lorcan O Cathain
Founder
Co-Founder & CEO of Lua Global. We make it easy for non-technical teams to rollout sales, support and booking agents in a couple of clicks.

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