Spring 2025B2B
Lapel
Scale personalized service to every customer.
Seoable for Lapel
If you are part of Lapel (or you are a YC founder who looks at Lapel and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.
About Lapel
Lapel is building a customer operations platform that brings hospitality to the internet: tools to power every touchpoint across sales, success, and support. Today, most teams manage relationships through dashboards, funnels, and canned replies—great for metrics, terrible for humans. We believe online customer relationships should feel personal, not transactional. Learn more at lapel.com
Quick facts
Founders
Nikolas Huebecker
Founder
Building software that sets a new standard for service on the internet. Previously founded Onward (S23) and led the product team at Midjourney.
Why founders like Lapel use Seoable
- Ship without an agency. Audit your site and queue 100 posts in one afternoon. No briefs to write, no calls to take.
- Drive it from Claude or Cursor. Seoable is MCP-first. Your assistant can run audits, queue posts, and pull reports without you opening a dashboard.
- Pay per piece, not per seat. Credits instead of monthly seats. Buy what you need, when you need it.
- SEO that includes AI engines. Our audits check what ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok already say about you, not just Google.
More from B2B
Try it
Run an audit on your site in under five minutes.