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Spring 2025B2B

Kestral

We automate your entire product development lifecycle.

Seoable for Kestral

If you are part of Kestral (or you are a YC founder who looks at Kestral and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.

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About Kestral

Kestral makes it clear what your customers want most, prioritizes those tasks for highest leverage, and closes the loop with those customers. We (Brian and Bernard) have been close friends since university, and most recently worked together at Asana, leading AI and Authorization efforts. There we realized AI can completely disrupt the $50B Work Management Market, but it required a fresh start. What work we even choose to manage in the first place is critical, and the most important insights from customers are silo-ed in sales/CS while R&D gives their best shot at roadmaps meant to deliver impact. Significant requests sit in a backlog, duplicate asks flood the system, months wasted on "strategic investments". We want to bridge this gap. This message is resonating with heads of sales, heads of product, CEOs, as well as individuals, all trying to make sure the most important things get done, with less wasted effort and more revenue/retention. Kestral works by automatically take in customer data like sales call transcripts & feature request messages and a team of agents: 1. analyze them for actionable takeaways, deal blockers, and nice to haves 2. consolidate them and manage all the asks with citations 3. prioritize them by impact and frequency to cut through the noise so you can see the biggest opportunities clearly 4. connect them to your existing strategic roadmap so when the work gets done, we can automatically follow back up with your customers and win them over This is just step one of our mission to revolutionize how work gets done -- starting with what we choose to work on, and hope you follow us along for the ride!

Quick facts

YC Batch
Spring 2025
Founded
2025
Headquarters
San Francisco
Team size
2
Industry
B2B • B2B
Tags
artificial-intelligence, productivity, team-collaboration
Website
kestral.team
Profiles
LinkedIn · Twitter

Founders

Brian Kim
Founder
Co-founder and CEO - Building Kestral - the future of work in the AI era After studying Computer Engineering at USC, I was an early engineer at GoFundMe, started my own company in corporate sustainability, and most rece…
Bernard Xie
Founder
Previously at Asana, 2 time founding engineer (AllStripes: acquired by PicnicHealth (YC19), Terrastruct), and the current founding CTO at Kestral, working on the AI platform for work management. On the side I golf, play…

Why founders like Kestral use Seoable

  • Ship without an agency. Audit your site and queue 100 posts in one afternoon. No briefs to write, no calls to take.
  • Drive it from Claude or Cursor. Seoable is MCP-first. Your assistant can run audits, queue posts, and pull reports without you opening a dashboard.
  • Pay per piece, not per seat. Credits instead of monthly seats. Buy what you need, when you need it.
  • SEO that includes AI engines. Our audits check what ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok already say about you, not just Google.

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