Gusto
Provides growing businesses with everything to take care of their team
If you are part of Gusto (or you are a YC founder who looks at Gusto and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.
About Gusto
Launched in 2012 as ZenPayroll, Gusto serves more than 300,000 businesses nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits—like health insurance and 401(k) accounts—while helping companies create incredible work places. Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work.
Quick facts
- YC Batch
- Winter 2012
- Founded
- 2011
- Headquarters
- San Francisco
- Team size
- 2400
- Industry
- B2B • B2B -> Human Resources
- Tags
- b2b, payroll, health-insurance
- Website
- gusto.com
- Profiles
- LinkedIn · Twitter · GitHub · Crunchbase
Founders
Why founders like Gusto use Seoable
- Ship without an agency. Audit your site and queue 100 posts in one afternoon. No briefs to write, no calls to take.
- Drive it from Claude or Cursor. Seoable is MCP-first. Your assistant can run audits, queue posts, and pull reports without you opening a dashboard.
- Pay per piece, not per seat. Credits instead of monthly seats. Buy what you need, when you need it.
- SEO that includes AI engines. Our audits check what ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok already say about you, not just Google.