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Winter 2022B2B

Fogbender

Customer support tool purpose-built for companies that sell APIs

Seoable for Fogbender

If you are part of Fogbender (or you are a YC founder who looks at Fogbender and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.

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About Fogbender

Fogbender helps B2B companies support customer teams: think Intercom meets Slack's shared channels. Today, all customer software is explicitly or implicitly designed for helping individuals, not teams. This is forcing B2B companies - who sell products to teams, not individuals - to augment their default customer support platform (Zendesk, Intercom, Front, etc) with a second, "unofficial", system: Slack's shared channels. This causes a number of operational and logistical difficulties for both vendors and their customers, resulting in added costs, inefficiencies, and lost opportunities. With Fogbender, B2B vendors embed a team-to-team messaging widget directly on their customer dashboard, where all users belonging to an account can - with no additional authentication - 1) see a list of currently-open issues 2) participate in conversations with their own team and the vendor, and 3) search all historical discussions.

Quick facts

YC Batch
Winter 2022
Founded
2020
Headquarters
Oakland, CA
Team size
6
Industry
B2B • B2B
Tags
saas, b2b, customer-support
Website
fogbender.com
Profiles
LinkedIn · Twitter

Founders

Andrei Soroker
Founder
I was born in 1981 in Novosibirsk, USSR. In 1994, my family moved to SF. I have a degree in CS from ERAU, where I also earned a pilot's license. In 2013 I started my first company - a team messaging product called Kato (…

Why founders like Fogbender use Seoable

  • Ship without an agency. Audit your site and queue 100 posts in one afternoon. No briefs to write, no calls to take.
  • Drive it from Claude or Cursor. Seoable is MCP-first. Your assistant can run audits, queue posts, and pull reports without you opening a dashboard.
  • Pay per piece, not per seat. Credits instead of monthly seats. Buy what you need, when you need it.
  • SEO that includes AI engines. Our audits check what ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok already say about you, not just Google.

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