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Summer 2019B2B

Embrace

Modern mobile observability built on OpenTelemetry

Seoable for Embrace

If you are part of Embrace (or you are a YC founder who looks at Embrace and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.

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About Embrace

*S19 and YCG F21* Engineering teams shouldn’t be in the dark when it comes to the performance of their mobile apps and user experiences. With our industry-leading mobile observability technology, Embrace aims to give SRE and DevOps teams better insight into what matters most – their users – by tying mobile performance data to backend observability insights. As the only user-focused, mobile-first observability solution built on OpenTelemetry, Embrace delivers crucial insights across both DevOps and mobile teams to illuminate real customer impact – not just server impact – to deliver the best app experiences. Customers like The New York Times, Marriott, Warby Parker, Masterclass, Home Depot, and Cameo love Embrace’s mobile observability platform because it makes extremely complicated and voluminous data actionable.

Quick facts

YC Batch
Summer 2019
Founded
2016
Headquarters
Los Angeles, CA
Team size
52
Industry
B2B • B2B -> Engineering, Product and Design
Tags
developer-tools, saas, open-source
Website
embrace.io
Profiles
LinkedIn · Twitter · GitHub · Crunchbase

Founders

Eric Futoran
Founder and CEO
Founder of Embrace, the only observability platform purpose-built for mobile. We proactively discover errors and instantly resolve issues for UX and Engineers, while delivering 100% of sessions and enriched data for Data…
Fredric Newberg
Founder

Why founders like Embrace use Seoable

  • Ship without an agency. Audit your site and queue 100 posts in one afternoon. No briefs to write, no calls to take.
  • Drive it from Claude or Cursor. Seoable is MCP-first. Your assistant can run audits, queue posts, and pull reports without you opening a dashboard.
  • Pay per piece, not per seat. Credits instead of monthly seats. Buy what you need, when you need it.
  • SEO that includes AI engines. Our audits check what ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok already say about you, not just Google.

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