
Spring 2025Fintech
Approval AI
One-click mortgage: AI shops, negotiates, and handles your application
Seoable for Approval AI
If you are part of Approval AI (or you are a YC founder who looks at Approval AI and thinks that is the kind of business I run), you probably do not have time for a six-month SEO agency contract. Seoable was built for that. Audit your site, queue 100 ready-to-publish posts, and run it all from your AI assistant.
About Approval AI
Approval AI is an AI-powered mortgage co-pilot that automates the most complex parts of getting a mortgage: rate shopping, negotiation, and paperwork, all in one place. We automate what brokers and loan officers do, and hand those tools directly to the buyer.
Quick facts
- YC Batch
- Spring 2025
- Founded
- 2025
- Headquarters
- San Francisco
- Team size
- 2
- Industry
- Fintech • Unspecified
- Tags
- fintech, consumer, ai
- Website
- getapproval.ai
Founders
Arjun Lalwani
Co-Founder & CEO
Arjun is the co-founder & CEO of Approval AI, building AI tools he wish existed after his painful home-buying journey. Prior to founding the company, he was a Product Manager at Google (APM '20), where he worked on high-…
Helly Shah
Co-Founder & CTO
Helly Shah is the co-founder & CTO of Approval AI, where she’s building the AI mortgage agent every homebuyer deserves. At Google Maps, she led the design and launch of features that enhanced lane guidance & geopolitical…
Why founders like Approval AI use Seoable
- Ship without an agency. Audit your site and queue 100 posts in one afternoon. No briefs to write, no calls to take.
- Drive it from Claude or Cursor. Seoable is MCP-first. Your assistant can run audits, queue posts, and pull reports without you opening a dashboard.
- Pay per piece, not per seat. Credits instead of monthly seats. Buy what you need, when you need it.
- SEO that includes AI engines. Our audits check what ChatGPT, Claude, Perplexity, Gemini, DeepSeek, and Grok already say about you, not just Google.
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