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Spring 2025Fintech

Approval AI

One-click mortgage: AI shops, negotiates, and handles your application

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About Approval AI

Approval AI is an AI-powered mortgage co-pilot that automates the most complex parts of getting a mortgage: rate shopping, negotiation, and paperwork, all in one place. We automate what brokers and loan officers do, and hand those tools directly to the buyer.

Quick facts

YC Batch
Spring 2025
Founded
2025
Headquarters
San Francisco
Team size
2
Industry
Fintech • Unspecified
Tags
fintech, consumer, ai
Website
getapproval.ai
Profiles
LinkedIn · Twitter

Founders

Arjun Lalwani
Co-Founder & CEO
Arjun is the co-founder & CEO of Approval AI, building AI tools he wish existed after his painful home-buying journey. Prior to founding the company, he was a Product Manager at Google (APM '20), where he worked on high-…
Helly Shah
Co-Founder & CTO
Helly Shah is the co-founder & CTO of Approval AI, where she’s building the AI mortgage agent every homebuyer deserves. At Google Maps, she led the design and launch of features that enhanced lane guidance & geopolitical…

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